Master of Science in Digital Marketing and E-commerce

💻Master of Science in Digital Marketing and E-commerce

This 12-month program (36 American credits) is taught entirely in English and offered in on-campus format at Schiller’s Madrid, Paris, Tampa and (soon) Heidelberg campuses (pending accreditation until February 2026).

📈Comprehensive Training in Digital Marketing & E-commerce

The program combines 360º marketing strategies with key tools like SEO, SEM, Google Ads, Meta Ads and UX Design, delivering in-depth training in positioning, analytics, loyalty, and online commerce.

⚙️Updated & Hands-on Approach

Students gain a strategic and creative vision of digital marketing, mastering everything from analytics and digital branding to UX and paid media campaign management across multiple platforms.

📘Main Subjects

• Digital Marketing & E-commerce Fundamentals
• Digital Communication & Social Media Marketing
• Inbound & Content Marketing
• Digital Branding
• SEO & SEM
• Web Analytics
• User Experience Design (UX)
• Growth Strategies & Financial Analysis
• Sales & E-commerce
• CRM & Customer Management
• Big Data & AI Applied to Marketing
• Capstone Project in Digital Marketing & E-commerce

🚀Key Competencies

• Design and execution of digital marketing strategies focused on visibility and conversion
• Mastery of tools like Google Ads, Meta Ads, analytics platforms, CRM & automation tools
• UX-driven optimization of user experience and engagement
• Application of data-driven marketing with AI and Big Data insights
• Development of inbound and content campaigns to connect with audiences creatively
• Marketing strategies aligned with long-term business growth goals

🌍Global Employability Path (GEP)

Students enhance their soft skills, international networking and gain access to optional certifications, workshops, and professional development with leading companies in the marketing and e-commerce sectors.

🎯Career Opportunities

The program prepares students for roles such as:

• Digital Marketing Manager
• E-commerce Specialist
• SEO/SEM Analyst
• UX Designer
• Content Strategist
• Data Marketing Analyst