Bachelor of Science in International Marketing

📈Bachelor of Science in International Marketing

Prepare to lead marketing strategies in global and digital environments with Schiller International University’s International Marketing degree. This hands-on, globally focused program trains students in brand positioning, data-driven decision-making, and international campaign management.

⏳Duration, Language & Format

This is a 4-year degree (40 months), fully taught in English and delivered on campus in Madrid, Paris, and Tampa—with Heidelberg coming soon (pending accreditation). Classes follow an intensive schedule: two days per week, six hours per day.

🎓International Academic Credits

The program awards 120 American credits, equivalent to 240 ECTS, facilitating academic recognition across the U.S. and Europe.

🤝Special Academic Agreements

This degree includes an academic collaboration with Dublin Business School, offering students expanded international opportunities and recognition.

💼Career-Oriented Training

With classes concentrated into two full days, students benefit from time to attend business visits, workshops, company talks, and real-world marketing challenges that enhance employability.

🌐Global & Digital Business Focus

This program trains students to manage international marketing strategies, interpret consumer data, and position brands across cultures using the latest digital tools. Its approach is practical and tailored to the current demands of the global market.

🌎Multicultural Learning & Real Challenges

Students work with international startups and real marketing case studies—from product development to launch and e-commerce expansion—while learning in a multicultural classroom with peers from over 130 nationalities.

🔗Professional Opportunities & Global Network

Students become part of a network of 20,000+ alumni and engage with partner companies like LOEWE, Toyota, and SAS. Campus mobility options allow for an enriched global experience.

🚀Global Employability Path (GEP)

From the beginning, students join a 4-year employability track with soft skills workshops, company challenges, and networking events. Graduates receive a Global Employability Certificate.

📘General Education Courses

• Behavioral Psychology & Well-being
• Academic English Writing & Composition
• Oral Communication & Research Techniques
• Foreign Language (Introductory levels)
• Modern European History
• Global Perspectives in International Relations
• Introduction to AI and Big Data
• University Mathematics
• Science and Society
• Intro to International Business

📊Core Marketing Subjects

• Accounting I
• Ethics & Law in International Business
• International Marketing
• Communication & Negotiation
• Applied Statistics
• Digital Marketing Technology
• International Business Policy
• Entrepreneurship & New Ventures
• Capstone Project Phases I & II
• E-commerce & Sales Management
• Micro and Macroeconomics
• Applied Math & Data Analysis
• Marketing Fundamentals
• Product Marketing & Strategy
• Integrated Marketing Communication
• Direct, Relational & Interactive Marketing
• Big Data Applied to Marketing
• Brand Management
• Pricing Policy & Cost Strategy
• Internships in Marketing-Related Companies

🧩Elective Courses

• Accounting II
• Leadership & Decision-Making
• Sustainable Development
• Human Resources Management
• Business Project Management
• Multinational Enterprises
• International Trade & Finance
• Intercultural Communication & Projects
• Foreign Languages (Intermediate & Advanced)
• Sales Management
• Distribution & Retail Strategy
• Organizational Psychology

🎯Market-Focused, Practice-Driven Learning

The program emphasizes practical experience through real digital marketing challenges and direct collaborations with companies—equipping students with highly demanded skills.

📅Flexible Schedule & Campus Mobility

With a flexible format of two intensive class days per week, students can dedicate time to personal study, internships, or extracurricular activities. Mobility options across campuses expand their global perspective and network.

👩‍🎓Career Opportunities

Graduates are equipped for roles such as Brand Manager, Digital Marketing Specialist, Product Manager, Marketing Data Analyst, International Trade Consultant, E-commerce Manager, and more.